Smallcap 250 · NSE · Consumer Services
URBANCO
₹158.12
+3.81 (+2.47%)
Bar 2026-10-16
Open
155.52
Day high
159.80
Day low
153.28
Prev close
154.31
Volume
48.0 L
52W range
101–184
Traded value
75.9 Cr
Conviction
4.90 / 10
Disqualified by the shield
- Promoter holding >= 50% (small caps): promoter_holding_pct is 19.02, rule needs >= 50.0 (off by 30.98)
- FII + DII not falling by more than 0.5 pp over 4 quarters: fii_dii_change_4q_pp is -5.81, rule needs >= -0.5 (off by 5.31)
- 3-year average ROCE >= 12% (non-financials): roce_3y_avg_pct is -3.09, rule needs >= 12.0 (off by 15.09)
- 3-year average ROE >= 12%: roe_3y_avg_pct is -1.59, rule needs >= 12.0 (off by 13.59)
Score is capped at 4.9 while any rule fails. Everything else on this page is context, not a recommendation.
Entry zone
156.34–159.90Stop
147.43 (-6.8%)Targets
179.5 / 190.19 1:2Qty · value
31621 · ₹4,999,913F 6.4 × 0.3
roce_3y_avg_pct: -3.09 → 4.0 (w 0.3)
roe_3y_avg_pct: -1.59 → 4.0 (w 0.3)
revenue_cagr_3y_pct: 133.01 → 10.0 (w 0.2)
pat_cagr_3y_pct: 24.86 → 10.0 (w 0.2)
T 3.9 × 0.25
ret20_pct: -2.88 → 3.3 (w 0.4)
dist_ema50_pct: -0.51 → 4.7 (w 0.3)
rel_volume: 0.90 → 4.0 (w 0.3)
M 5.0 × 0.2 not sourced · neutral
no components with data
B 4.0 × 0.25 0 trades, below minimum
no components with data
Gap to setup: 3.1 · binding term T at 3.92, cannot close the gap alone
Shield checklist (4 fail · 5 pass · 2 skipped)
| ✓ | Debt-to-Equity < 0.5 for non-financials | debt_to_equity < 0.5 | 0.0 | |
| ✗ | Promoter holding >= 50% (small caps) | promoter_holding_pct >= 50.0 | 19.02 | |
| ✓ | Promoter pledge < 2% of promoter holding | promoter_pledge_pct < 2.0 | 0.0 | |
| ✓ | FII + DII > 10% (mid and small caps) | fii_dii_pct > 10.0 | 67.68 | |
| ✗ | FII + DII not falling by more than 0.5 pp over 4 quarters | fii_dii_change_4q_pp >= -0.5 | -5.81 | |
| ✓ | Not in any ASM / GSM stage | in_asm_gsm == False | False | |
| – | No audit qualification or mid-term auditor resignation in last 3 FY | audit_red_flag_3y == False | missing | |
| ✗ | 3-year average ROCE >= 12% (non-financials) | roce_3y_avg_pct >= 12.0 | -3.09 | |
| ✗ | 3-year average ROE >= 12% | roe_3y_avg_pct >= 12.0 | -1.59 | |
| – | US revenue share < 5% (mid and small; waived for large caps per decision 2026-10-17) | us_revenue_share_pct < 5.0 | missing | |
| ✓ | Positive revenue and PAT compounding over last 3 FY | revenue_pat_positive_cagr_3y == True | True |
Fundamentals as of 2026-10-16
Backtest 0 trades · W — · exp —R · PF —
Last 250 sessions, counted only on days the shield passed. Avg win —R, avg loss —R.
Trigger not fired today
open 155.52
high 159.80
low 153.28
close 158.12
volume 4,801,480.00
hh20 177.77
vol_avg20 5,348,184.00
tv_avg20 894,576,691.78
atr14 7.13
ema20 162.59
ema50 158.93
rsi14 45.85
ret20 -2.88
ll20 151.31
sma20 164.54
sma50 161.31
sma200 135.57
macd_line -1.02
macd_signal 0.21
macd_hist -1.24
chg1d 2.47
rel_volume 0.90
Ownership 5 quarters
| As of | Promoter | Pledge | FII | DII | FII+DII |
|---|---|---|---|---|---|
| 2025-10-21 | 20.4 | 0.0 | 67.4 | 6.1 | 73.5 |
| 2026-01-21 | 20.3 | 0.0 | 65.6 | 5.7 | 71.3 |
| 2026-04-21 | 19.0 | 0.0 | 55.8 | 10.7 | 66.5 |
| 2026-07-21 | 19.0 | 0.0 | 55.3 | 11.4 | 66.7 |
| 2026-10-16 | 19.0 | 0.0 | 52.5 | 11.4 | 67.7 |
■ Promoter ■ FII ■ DII
Liquidity & cost
Avg traded value 89.5 Cr/session · proposed order 0.56% of ADV · est. round-trip cost incl. slippage 0.44% · ATR 7.13
Backtest has only 0 trades (minimum 8); B uses the fallback score.Macro/sentiment term (M) is not sourced yet and sits at the neutral score.Fundamental ratios are a current snapshot back-filled into history for the backtest.Prices are NSE bhavcopy, unadjusted for splits and bonuses.
Fundamentals
Trendlyne · as of 2026-10-16
✓ 5 shield rules pass
✗ 4 fail
Quality
✗
ROCE 3-yr average
-3.1%
→ 4.0
✗
ROE 3-yr average
-1.6%
→ 4.0
✓
Debt / equity
0.00×
Growth
✓
Revenue growth 3-yr CAGR
133.0%
→ 10.0
✓
Profit growth 3-yr CAGR
24.9%
→ 10.0
Who owns it
✗
Promoter holding
19.0%
✓
Promoter pledge of their holding
0.0%
·
Foreign institutions FII
52.5%
·
Domestic institutions DII
11.4%
✓
FII + DII
67.7%
✗
Institutional change 4 quarters
-5.81 pp
Holdings trend 5 quarters · 2025-10-21 → 2026-10-16
Promoter
20.4 → 19.0%
-1.4 pp
FII
67.4 → 52.5%
-14.9 pp
DII
6.1 → 11.4%
+5.3 pp
Pledge
0.0 → 0.0%
0.0 pp
ⓘ Fundamentals are the balance-sheet side of the picture: how profitable the business is, whether it is growing, how much it owes, and who owns it. The shield turns the worst of these into hard disqualifiers; the F sub-score rewards the best. Ratios are annual and update when results are filed; holdings update each quarter.
✓ ✗ – show the shield verdict on each row; → is the row's F-score contribution (0–10). Learn more.
Range3M6M1Y
Price & moving averages
● Close● SMA 20● SMA 50● SMA 200● EMA 20
Volume vs 20-day average gold = 1.5× or more
RSI (14)45.9
MACD (12, 26, 9)
Fundamentals
Trendlyne · as of 2026-10-16
✓ 5 shield rules pass
✗ 4 fail
Quality
✗
ROCE 3-yr average
-3.1%
→ 4.0
✗
ROE 3-yr average
-1.6%
→ 4.0
✓
Debt / equity
0.00×
Growth
✓
Revenue growth 3-yr CAGR
133.0%
→ 10.0
✓
Profit growth 3-yr CAGR
24.9%
→ 10.0
Who owns it
✗
Promoter holding
19.0%
✓
Promoter pledge of their holding
0.0%
·
Foreign institutions FII
52.5%
·
Domestic institutions DII
11.4%
✓
FII + DII
67.7%
✗
Institutional change 4 quarters
-5.81 pp
Holdings trend 5 quarters · 2025-10-21 → 2026-10-16
Promoter
20.4 → 19.0%
-1.4 pp
FII
67.4 → 52.5%
-14.9 pp
DII
6.1 → 11.4%
+5.3 pp
Pledge
0.0 → 0.0%
0.0 pp
ⓘ Fundamentals are the balance-sheet side of the picture: how profitable the business is, whether it is growing, how much it owes, and who owns it. The shield turns the worst of these into hard disqualifiers; the F sub-score rewards the best. Ratios are annual and update when results are filed; holdings update each quarter.
✓ ✗ – show the shield verdict on each row; → is the row's F-score contribution (0–10). Learn more.
Signal analysisbearish · score -2
- ● Price below 50-DMA
- ● MACD below signal
RSI (14)45.9
MACD / signal-1.02 / 0.21
MACD crossovernone today
SMA 20 / 50164.54 / 161.31
SMA 200135.57
Volume confirmation0.90×
20-day range151.31 – 177.77
Breakout—
ⓘ Score sums trend (close vs 50-day average), MACD vs its signal line, RSI momentum and 20-day breakouts/breakdowns. +2 or more is bullish, -2 or less is bearish. A breakout is volume-confirmed when volume is at least 1.5x its 20-day average. Informational only, not advice.
New alert rule
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